The Canvas is made of 100% certified organic cotton, without the use of pesticides or chemical fertilizers. From 2004 to 2022, VEJA purchased nearly 1191,106 tons of organic and agroecological cotton. Cotton is cultivated in Brazil and Peru by associations that respect people and the environment, according to fair trade principles. In Brazil, cotton is organic and agroecological. This agriculture enriches the land after being cultivated by improving the diversity of species cultivated and water retention in the soil. In Peru, farmers grow certified organic and regenerative cotton. They receive support in their certification process and receive technical and financial assistance to improve their production.